CASE STUDY: Sea Ray Charts New Course with Production Help from Proto Labs

Brunswick Corp.’s Sea Ray luxury boat brand is known for its high-end, opulent yachts that often command seven-figure sales tags. As you might expect, no detail is considered too small, not even something as seemingly mundane as the air-conditioning drainage system on Sea Ray’s L650 Fly model (pictured).

So, when the boat builder redesigned its AC drain-line arrangement, and then extended that new design from the L650 Fly to two other Sea Ray models, the company created a significant supply challenge, which Proto Labs was called on to meet.

The grill was manufactured in a durable, corrosion-resistant ABS plastic at Proto Labs.

“Proto Labs was definitely able to help us more seamlessly go from prototype to production, which is important in our market, to be able to make that transition quickly,” said Randy Hasson, project leader with Brunswick’s recreational boat group in Merritt Island, Florida.


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