EYE ON INNOVATION: Nebia Shower Uses Less Water, Makes Big Splash

Apple CEO Tim Cook and Alphabet (Google) Chairman Eric Schmidt are early backers of an eco-friendly shower system that transforms water into a kind of mist-and-water combo in an effort to reduce water consumption.

As Entrepreneur Magazine reports, the shower-head system, from San Francisco-based startup Nebia, is “blowing up on Kickstarter.” You think? As of mid-August, the project had received more than $2.1 million in pledged funds, from nearly 6,000 backers. The original goal was a modest $100,000. The Kickstarter campaign closes September 11.

How does it work? On its website, Nebia explains that its technology “atomizes water” into millions of droplets to create 10 times more surface area than a regular shower, giving you “the best of a steam room and an invigorating shower … you’ve taken thousands of showers, but never one like this.” Nebia claims that those who use the shower system will use 70 percent less water.

Harrison Weber, executive editor of VentureBeat.com, looking a little skeptical (okay, scared), recently agreed to “review” an early Nebia prototype.

As Wired Magazine recently reported, the science behind Nebia is more closely related to how farmers water their fields than how we clean ourselves every day, which, basically, is just a faucet that allows gravity to do all of the work.

Nebia designers repurposed nozzles that are typically used for agriculture, rocket engines, combination engines and other industrial means. The challenge was keeping the mist warm. Many prototypes later, this challenge was met through incorporating a code used for rockets. Designers began using modeling software from the aerospace and automotive industries. Indeed, it may not be just hyperbole when one reviewer of the shower claimed that Nebia’s product “blasts a steamy mist with the force of a miniaturized jet engine.”

Given California’s severe drought, the timing on this product is spot-on. The drought will cause the state’s economy to lose as much as $2.74 billion and nearly 21,000 total jobs this year, according to a study released this month by the University of California-Davis.

Mashable.com reports that Apple’s Cook “has used a small portion of his millions to make a rare (personal, not Apple) investment in Nebia.” Schmidt’s investment comes from the Schmidt Family Foundation, his charity organization.

Prices vary, depending on model, but should be around $400, according to sources. Estimated delivery to market: May, 2016. For more information, visit Kickstarter.

Eye on Innovation is a weekly look at cool technology and products that we’ve mined from crowdsourcing sites and other corners of the Internet.

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