EYE ON INNOVATION: New Balance Steps Up With 3D-Printed Customized Soles

We’ve blogged about sneaker technology in the past, highlighting Converse’s new Chuck II shoe.

Photo: New Balance

Now New Balance is stepping up with a new concept for a shoe that uses 3D-printed midsoles customized to an individual’s stride.

As Wired recently reported, most running shoes have midsoles that are resilient but are typically just a uniform piece of rubber foam. This foam doesn’t really account for the fact that every person’s foot impacts the ground differently, such as mid-strike runners or those who land on their heels first, etc. Researchers at New Balance are looking to make a midsole that’s “both resilient and smart.”

Photo: New Balance

The shoe company is working with Boston-based design studio Nervous System to create a 3D-printed midsole that can be customized based on an individual’s stride. Wired: “The goal is to extend customization beyond aesthetics, creating a shoe designed with biomechanical data that gives its wearer an optimized running experience.”

This 3D-printed footwear appears to be a trend. Companies such as Nike, Adidas and Jimmy Choo are increasingly exploring the applications of additive manufacturing in their design processes, creating everything from 3D-printed football cleats to 3D-printed haute couture shoes.

New Balance’s 3D-printed midsoles are “squishy,” lightweight and strong, and made of DuraForm Flex TPU, a proprietary elastomer.

Still early in the process, it is unclear if customized soles will actually improve the running experience, and help with elements such as reducing injuries, speeding recovery and enhancing overall endurance.

Eye on Innovation is a weekly look at new technology, products and scientific advancements that we’ve mined from crowdsourcing sites and other corners of the Internet.

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