Changing an icon can be risky business. Yet that’s just what Converse Inc., and its parent company Nike, are doing.
Boston-based Converse plans to release a new version of the classic Chuck Taylor shoe, or Chucks, which have been around since 1917. The new version will have more support and be lighter, using technology from design engineers at Nike.
The Chuck II, which arrives in stores next week, incorporates Lunarlon cushioning, which features a soft, yet resilient foam core that’s encased within a supportive foam carrier for lightweight, ultra-plush cushioning. Lunarlon foam, invented by Nike, is 30 percent lighter than traditional Phylon, which is normally Nike’s go-to midsole material. Lunarlon allows the force of impact to be more evenly distributed, which helps reduce painful pressure points on feet.
Simply stated, the Chuck II will be more comfortable, which may be a nod to aging baby boomers who love the counter-culture fashion statement of Converse shoes but are now seeking more comfort.