EYE ON INNOVATION: Turning the Tables on Turntables

The resurgence of vinyl records has been well documented.

The biggest music industry comeback story is the soaring popularity of vinyl records, the Wall Street Journal recently reported. Nearly 8 million records were sold in 2014 in the United States, up 49 percent from the previous year. Indie-rock fans especially are buying records in greater numbers, attracted to the perceived superior sound quality of vinyl, the ritual of putting needle to groove and the physical connection to album art that is sometimes lost in the digital age.

One Chicago-based startup has turned the tables on record players by creating the Floating Record, a vertical turntable that sits on a simple, minimal block of wood that contains speakers and electrical components.

Gramovox, a consumer electronics company that, as its website says, “re-imagines vintage audio design with modern technology,” just closed the books on a $1.6 million Kickstarter campaign for this vertical record player. The Chicago Tribune reports that Gramovox is working with AssemTech as its assembly partner, and expects to deliver the turntables to market by December. Last year, Gramovox brought the Bluetooth Gramophone to market, a Bluetooth-enabled speaker that looks like an antique gramophone.

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