Investing $50,000 or more in high-volume steel tooling is an inherent financial risk that comes with a move to large-scale production. Compounding the risk is months of idle time as you wait on your steel tool to be ready when you could be iterating part design or even producing products that generate revenue.
By Joel Townsan, creator of the Flipout Screwdriver
When my crowdfunding campaign failed, I was pretty devastated. I couldn’t figure out what went wrong — my Flipout Screwdriver had just won the Proto Labs Cool Idea! Award, had gotten tons of press coverage and people really liked the video (not to mention the product). Yet, I fell short, raising only $17,000 of the $50,000 goal I needed to move forward. I’ll admit, the product was priced a little high ($130 compared to most electric screwdrivers that go for $30 to $50 in stores), but I still couldn’t understand what went wrong. I had spent six weeks emailing every gadget magazine, tech blog and DIY forum I could find, but was somehow unable get my project into the coveted “Popular Products” category on Kickstarter — a section on the site that can seemingly make or break a product overnight. I thought it signaled the end of Flipout. Fortunately, it was just the beginning.
In addition to simply raising capital, there are a lot of bonuses to running a crowdfunding project that can actually benefit an inventor more in the long run. When the Kickstarter clock expired, I thought my project had failed, but really, it was the beginning of a crazy roller coaster ride that would result in a DRTV deal with Lowe’s — one of the largest big box retailers in the world. Regardless of the success or failure of a Kickstarter project, there’s a lot of good that can come from the campaign. It’s kind of like running a marathon; it takes months of training and then you run like you’ve never run before, but once you cross that finish line, it can be life-changing. Thus, my excitement crowdfunding.
Here are 11 reasons why every inventor and entrepreneur should consider a crowdfunding campaign:
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