In a recent GE commercial, the parents of a young, bespectacled software developer, implore him to accept his “grandpappy’s” giant sledge hammer, now that he’s working in manufacturing for GE.
The flustered son tries to explain: “Yes, GE makes powerful machines. I’ll be writing the code that allows those machines to share information with each other.” The baffled parents just don’t get it. See for yourself:
The spot effectively shows the quantum leap manufacturing has taken. In fact, as the Huffington Post reports, the global manufacturing sector is in the midst of what many manufacturing experts regard as the Fourth Industrial Revolution, known globally as Industry 4.0. Continue reading